Local Experience

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As soon as the shop bells chime, Ruth McMahon, owner of Kiss & Make-Up, warmly greets customers, popping her head out from behind the corner counter or one of the many garment racks. With a skill finely tuned after more than three decades in business, she sets about welcoming and getting to know her customers, instantly washing away feelings of self-consciousness, and setting them at ease in a store which, to some, might otherwise prove anxiety provoking.

 

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For 35 years, the lingerie and specialty boutique has been one of Richmond’s hidden gems. Tucked away off of Patterson Avenue, Kiss & Make-Up has become a destination for generations of girls and women who travel not only from across town but from around the country for Ruth’s expertise in bra fitting and selection.

 

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A quick survey of her impressive online ratings and a theme begins to emerge: Ruth is a lingerie virtuoso. Review after review praises her for her remarkable ability to expertly identify a woman’s bra size simply by looking at them, an art form indeed. 

 

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While much has changed since Ruth, who got her start in the lingerie department of Thalhimer’s, first opened her shop doors in 1984, the longevity and success of Kiss & Make-Up can surely be attributed to the timelessness of her exceptional customer service and the personalized attention she delivers – ensuring each woman feels her very best and leaves the store confident in her purchase.  

 

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The small shop belies the vastness of Kiss & Make-Up’s inventory – which includes close to 100 different bra and lingerie sizes, as well as a selection of gift and novelty items, and even some men’s items. From everyday t-shirt bras to Valentine’s specialty items and costumes, the boutique features brands that range from Wacoal to Hanky Panky, with style offerings as unique as the bra sizes themselves – and Ruth will expertly guide you through it all.